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Tuesday, March 11 • 3:30pm - 4:30pm
On YouTube, on TNT, in theaters: all together now!

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'Latitudes' is the first Brazilian film project to be released simultaneously online (through an original partnership with Google/YouTube), on TV (on TNT Latin America) and in movie theaters. Starred by two major Brazilian actors (Alice Braga and Daniel de Oliveira) and shot in 8 different countries, the production explores modern relationships while it suggests a new relationship between the audience and storytelling - empowering the public to decide how, where and when to watch this narrative, either as a feature-film, a drama web-series (with 2 million YouTube hits) or a TV program exploring how the actors rehearsed and prepared to embody these characters. All these medias and social channels connected in order to tell a modern love story - funded by brands like P&G, Heineken and FIAT, all trying to find new ways to reach out to the public. What does the 'Latitudes' experience tells us about audience behaviour, and their will to watch films in new ways?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_FP27154

Speakers
avatar for Felipe Braga

Felipe Braga

DirLosbragasBrazilian screenwriter and director, Felipe Braga has written HBO Latin America series like "Mandrake", "Destino SP" and "Destino RJ", and the feature film "Cabeca a Premio," directed by Marco Ricca. His first work as a director was "B1" (featured at Hotdocs 2010, Rio... Read More →



Tuesday March 11, 2014 3:30pm - 4:30pm CDT
Driskill Hotel, Maximillian Room

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