Achieving financial bliss, or even organizing everything in one place, is no easy task. There are many obstacles to maintaining stability like: How much am I spending on necessities? What’s the best way to handle debt? And the list goes on. Financial tools like Mint.com help you take the first step, but when it comes to money, we’re not always acting rationally. Often times, we’re our own barrier to sustaining financial success.
As creators of personal finance software, Mint.com is in a unique position to help consumers establish their goals while enabling ways for them to get there. By taking what the company has learned from its users, as well as working with behavior economists, Mint has uncovered some not-so-rational results on what behavior drives real action.
During this session, Vince Maniago of Mint.com will discuss what drives people to do what they do, how this affects product innovation and how to influence “good” financial decisions without even knowing it.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP23949