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Monday, March 10 • 9:30am - 10:30am
Content Changes Everything: Even How We Shop

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These days content is popping up in subtle, unexpected places, extending far beyond the blogs magazines and newspapers we traditionally rely on. As more and more retailers are creating new mediums to directly interact and share information with customers, we’ve come to view our favorite brands in a whole new light. There are many unique ways retailers and e-commerce sites are utilizing content and now, thanks to quality, authentic content, company stories are resonating with customers on an emotional and personal level now more than ever. Sites rich with lifestyle content like Birchbox's 'The Magazine' shape the role brands and companies holistically play in a customer’s life by offering how-to tips and advice that extend far beyond marketing a product. In this session, experts will speak to the changing consumer relationship and how effective storytelling can, and often times, does lead to strengthened brand loyalty.

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Jeff Pyatt

Head of Global PR Initiatives & the SoutheastOutbrainJeff Pyatt is the Head of Global PR Initiatives at Outbrain. In this role, he leads Outbrain's content discovery business across all industries with a special focus on public relations and retail. As such, Jeff has become an advocate... Read More →

Monday March 10, 2014 9:30am - 10:30am CDT
Hyatt Regency Austin, Texas Ballroom 1-4

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