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Monday, March 10 • 11:45am - 12:00pm
Charity Porn: Sell Programs, Not People

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Sell programs, not people – you know exactly what we’re talking about and likely have examples in your inbox. It’s the story about a girl named Diana who walks 4 hours a day to get clean water. You're then told your $20 donation will change her life. But does $20 really change a life? No. These simple messages create short-term engagement, but in the long-term actually hurt the cause: selling a person’s story of tragedy and triumph rather than the work and solutions needed to really solve the crisis. Hear from Ned Breslin, a social entrepreneur who is sick of the same story and is ready to disrupt the norm with digital campaigns that focus on how we can make an impact – not temporarily, but forever.

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http://schedule.sxsw.com/2014/events/event_IAP22705

Speakers
avatar for Ned Breslin

Ned Breslin

CEOWater For PeopleEdward D. (Ned) Breslin joined Water For People as its Director of International Programs in January 2006 after working for close to 20 years focused on water and sanitation development in Africa. He was appointed Water For People's CEO in 2009. For over two decades... Read More →


Monday March 10, 2014 11:45am - 12:00pm
Austin Convention Center, Ballroom F 500 E Cesar Chavez St

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