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Monday, March 10 • 12:30pm - 1:30pm
Marketing Ethics in the Era of Openness

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The globalization of human behavior & increasing the channels where people can voice opinions is forcing transparency & openness to its peak. In a world where there’s no place to hide, how do organizations transcend the complexities of a global workplace and reach the connected consumer? There’s no easy answer, but an increasing orientation toward ethics and values-based decision making is enabling organizations to commit to a level of openness that employees & consumers have been hoping for. For marketers, globalization presents a number of challenges and opportunities. A more connected, interdependent world means more opportunity to reach stakeholders, affect decisions, create change and build relationships. It also puts more power in the hands of the consumer. We’ll examine the increased scrutiny on ethics/values in the marketing industry and the role marketers play to ensure brands behave ethically, openly and transparently.

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avatar for Rowan Benecke

Rowan Benecke

EVP, Regional Dir North AmericaText100 Global CommunicationsRowan Benecke is a member of Text100’s global Executive Leadership Team with responsibility for the agency’s consultancy and business operations across North America. He previously held the same regional role in Europe... Read More →

Jodi Olson

Communications PartnerGoogle VenturesJodi leads communications for the Google Ventures team and advises portfolio companies on their public relations strategies.
avatar for Burghardt Tenderich

Burghardt Tenderich

Assoc ProfessorUniversity of Southern California’s Annenberg School for CommunicationBurghardt Tenderich is an Associate Professor and the Associate Director of the Strategic Communication and Public Relations Center at the University of Southern California’s Annenberg School... Read More →

Monday March 10, 2014 12:30pm - 1:30pm
Courtyard Marriott, Rio Grande Ballroom 300 E 4th St

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