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Tuesday, March 11 • 9:30am - 10:30am
Startup, Product or Punk Band: How to Name Things

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Whether it’s your product, company or rock band, the naming is inevitably the hardest part. Hunched over the screen typing URL after URL into GoDaddy, you cross your fingers that your seven-hundredth attempt will finally unlock that magical, unclaimed word that fits your new baby to a T. Instead of bashing your head against the wall or pulling together a name of alphabet soup, we’ll fill you in on a bunch of simple naming exercises and a score of free online services to make the process a bit less painful. We’ll also work together to name a hypothetical business to put all of these tools and techniques to good use.

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http://schedule.sxsw.com/2014/events/event_IAP23622

Speakers
avatar for Victor Pineiro

Victor Pineiro

StrategistBig SpaceshipAs Strategy Director at Big Spaceship, Victor helps shape engagements for a number of clients including YouTube and Skittles, with a focus on content strategy and social media planning. Recent clients include YouTube/Google, Crayola, Chobani and Wrigley. Victor... Read More →



Tuesday March 11, 2014 9:30am - 10:30am
Austin Convention Center, Room 12AB 500 E Cesar Chavez St

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