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Saturday, March 8 • 12:30pm - 1:30pm
How Using Big Data Can Tell Personalized Stories

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Big Data is a game changer for storytelling. Increased pressure to find meaning in mounds of data—in real-time and at scale—has given rise to technology that analyzes and turns individual data points into bite-sized prose and, in some cases, fascinating personal stories. Too often, the data we pull is cold, factual, and dehumanized. We can bring the humanity back into the bite-sized stories we tell with data by seeking out, understanding, and incorporating the inherent narratives within it. The Spanish Influenza killed more than 20 million people worldwide, BUT what is the story of patient zero? Imagine instantly weaving together a history about this man’s life and his family's journey to the U.S. through technology that mines historical data kept in records. All of this leading up to the day he spread influenza to over 100 men. Join this thought-provoking session around using context to bring depth and meaning to massive amounts of data and, in turn, stories presented to end users.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20207

Speakers
avatar for Francois Ajenstat

Francois Ajenstat

Sr DirTableau SoftwareAs Senior Director of Product Management, Francois Ajenstat is responsible for product strategy and product planning combining customer and partner feedback to set the strategic vision and leading the execution of new features and products. Prior to joining Tableau... Read More →
avatar for Eric Shoup

Eric Shoup

EVP of ProdAncestry.comEric Shoup has served as Ancestry.com’s Executive Vice President of Product since February 2012. He joined the Company in August 2008 as Vice President of Product. Prior to joining Ancestry.com, Eric was at eBay for more than five years, where he focused on... Read More →



Saturday March 8, 2014 12:30pm - 1:30pm
Sheraton Austin, Capitol View South 701 E 11th St

Attendees (0)