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Saturday, March 8 • 12:30pm - 1:30pm
Mobile Zen: The Data Behind Happiness

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What do 500 million smiles look like? In today’s mobile ecosystem, brands have the power to produce this volume of happiness in consumers, but are squandering the opportunity to do so by opting for annoying and often anger-inducing ads. Emotion is an integral part of advertising, but for whatever reason this fundamental understanding seems to have been forgotten on the mobile channel.
In this session, Kiip CEO and co-founder Brian Wong will share unique insights on the data of happiness accrued from his company’s journey to reward 100 million people. Turning consumers’ frowns upside down is a daunting task, and Brian will examine how the world’s major consumer brands are reversing the pattern of abuse on mobile by taking a human approach – that is, respecting consumer behavior and consumption habits on the phone. Instead of spending billions of dollars to create millions of moments of annoyances, this session seeks to shift the focus to create millions of moments of delight.

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avatar for Brian Wong

Brian Wong

CEO & Co-FounderKIIPBrian Wong is the co-founder and CEO of Kiip (pronounced “keep”), a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps to simultaneously... Read More →

Saturday March 8, 2014 12:30pm - 1:30pm CST
Austin Convention Center, Room 18ABCD

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