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Tuesday, March 11 • 9:30am - 10:30am
Animate a Smarter UI: Tips for Motion on the Web

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You’ve seen them. The blinking, pulsing eyesores. Animations used by developers and designers who think “Because I can” is a good excuse.
It’s not.
On the web, there should be a reason for everything. Every transition, triggered event, and state change needs a purpose.
In this session, we’ll cover the only 5 reasons to ever use web animations:
1. Focus
2. Notify
3. Hint
4. React
5. Orient
(Plus one bonus — but it’s a secret.)
We’ll break down each category, looking at what works and what doesn’t — and why. You’ll see some brilliant uses of UI animation. And some terrible displays of superfluous bouncies.
Then, we’ll dig into some real code and give a live demo of creating some simple, purposeful animations with a little personality.
You’ll leave with a few new tricks up your sleeve and a fresh outlook on animations on the web.

View official listing on sxsw.com

avatar for Robby Grant

Robby Grant

Dir of Digital Devarcher>malmoRobby has worked in digital development and user experience design for 14+ years. He has experience with B2B, B2C, and non-profit clients including St. Jude Children's Hospital, FedEx, Hilton Hotels and Zoetis. He is currently Director of Digital Development... Read More →
avatar for Gabe Martin

Gabe Martin

archer>malmoDigital ACD at archer>malmo in Memphis, TN.

Tuesday March 11, 2014 9:30am - 10:30am
Four Seasons, Four Seasons Ballroom 98 San Jacinto Blvd

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