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Saturday, March 8 • 2:00pm - 3:00pm
Big Brother Is Watching: Tracking Today's Gamer

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Today's gamers generate enormous amounts of information every time they launch a game. That time you blew yourself up accidentally? Publishers and developers saw it. Those 20 minutes you wandered around lost with no idea what to do next? It was noted.
That information can be used to better tailor the gaming experience and to make better games, though. It can also help companies better hone their recommendations and marketing plans. And it can tell publishers and developers a lot about their customers that they didn't already know. But should game owners be worried about their privacy? Join us as we look at how and why companies sift through this flood of data - and the upsides and potential pitfalls for both game makers and players.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com

avatar for Jeremy Ballenger

Jeremy Ballenger

Dir of Game AnalyticsWargaming.netJeremy Ballenger is the Director of Game Analytics for Wargaming.net, an award-winning online game developer and publisher, and one of the leaders in the free-to-play MMO market. Based out of Wargaming’s Global Services office in Austin, Jeremy... Read More →
avatar for Steve Carlin

Steve Carlin

Sr Dir of Strategic MktgUbisoftSteve Carlin is the Senior Director, Strategic Marketing for Ubisoft, the third largest video game publisher in the world. Based in Ubisoft’s San Francisco office, he oversees the consumer products groups as well as the shopper marketing and insights... Read More →
avatar for Tom Hess

Tom Hess

ProducerDeNATom Hess is a Senior Producer at DeNA, a global leader in developing and publishing social mobile games. At DeNA, Tom oversees the creation of free-to-play mobile games from inception through live management. Currently Tom is working on TRANSFORMERS: LEGENDS, a mobile... Read More →

Saturday March 8, 2014 2:00pm - 3:00pm CST
Long Center, The Kodosky Donor Lounge

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