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Friday, March 7 • 12:30pm - 1:30pm
Press Start to Begin: UX & Video Games

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'Press start to begin' is the message gamers have been greeted with since the early days of interactive entertainment. Hitting that start button is typically the player’s first interaction with a game after putting in the cartridge or disk, the moment they go from passive observer to active participant.

This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.
As the number of gamers and the devices they play them on grows, game designers and developers are starting to look in the direction of User Experience to help them craft interactions that not only make it easer for users to play their games, but to enhance the experience of the game itself. This panel of game journalists and game designers will talk about how UX has impacted the game industry, what developers are lexpecting out of UX, and how UX can take games to even greater heights, offering examples of games that are already there, and maybe a few that could use a little help.

View official listing on sxsw.com

avatar for Ron Burke

Ron Burke

Editor-in-ChiefGaming TrendRon Burke is the Director, creator, and owner of Gaming Trend, and is what you’d call a hardcore old-school gamer. He’s owned every major console since the Colecovision, as well as a Commodore 16, a VIC 20, a Commodore 64, an Amiga 500, and so on. Ron... Read More →
avatar for Richard Garriott de Cayeux

Richard Garriott de Cayeux

Founder/Creative DirPortalarium IncRichard Garriott is a key figure in two industries, computer games and commercial spaceflight. In games he has founded 3 noteworthy companies (Origin, Destination and Portalarium), he created the Ultima series and Ultima Online among many other products... Read More →
avatar for David Sinclair

David Sinclair

Sr UX DesignerCrytekDavid Sinclair is a User Experience (UX) designer working in the video games industry and is currently at Crytek. He has been in and out of the industry for 20 years where he started out in sales at a game retail chain and later became a translator/writer and spent... Read More →

Friday March 7, 2014 12:30pm - 1:30pm CST
Long Center, Dell Hall

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