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Monday, March 10 • 5:00pm - 6:00pm
Taboo Topics Online: Social Campaigns with Privacy

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Mental health, drug and alcohol addiction, sexual health, financial debt—many of the critical topics Americans face are not ones they want to be publicly associated with and tied to online. So how then should nonprofits, marketers, those able to offer support enable digital conversations? Is social media off the table? Many current communications campaigns in the last year have broached taboo topics online using unique strategies and digital tools and proved that you can be social with secrets.
This panel will present best practices for capitalizing on the anonymity of the Internet without raising privacy concerns, and give an overview of the technologies, platforms, and tactics—from secret Facebook groups, to SnapChat messages, to SMS strategies-- available to social marketers. Learn from industry experts about the decisions they make to encourage the sharing of personal information while remaining sensitive to privacy.

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avatar for Bob Filbin

Bob Filbin

Chief Data ScientistDoSomething.org/Crisis Text Line
avatar for Deb Levine

Deb Levine

Pres & FounderYTH (formerly ISIS)Deb Levine is President and Founder of YTH. She is the visionary leader of the organization, whose mission is to use digital and mobile media to engage youth and young adults around sexual and reproductive health and the development of healthy relationships... Read More →
avatar for Emily O'Brien

Emily O'Brien

Dir of Youth EngagementInspire USA Foundation/ReachOut.comEmily O’Brien is the Director of Youth Engagement at Inspire USA Foundation, the non-profit behind ReachOut.com, an online mental health service for teens and young adults. Since 2010, Emily has developed and implemented... Read More →
avatar for Meg Rushton

Meg Rushton

Mgr, PR & Social MediaAd CouncilMeg Rushton is a Manager of PR and Social Media where she helps direct the various communications strategies—including press outreach, speech writing, media tours, and social messaging and content development--for the Ad Council and for more than... Read More →

Monday March 10, 2014 5:00pm - 6:00pm CDT
Sheraton Austin, Capitol EFGH