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Monday, March 10 • 12:30pm - 1:30pm
Wearables: The New Marketers' Challenge

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In 2007 the iPhone mapped the frontier for smart devices; since then we’ve seen extraordinary devices pushing limits on how we interact with technology. From the release of tablets to smart cameras and more, the world has quickly adopted these advances. The release of Google Glass brings the next smart revolution: wearable devices. Wearable tech is a $3-$5 bil market, but in the next 2 years it may reach $30-$50 bil. All the leading players are racing to the finish line, but will wearables live up to expectations? In 2011 30 mil devices were sold in the US, up 37% from 2011, and sales are expected to reach 160 mil a year by 2017. With this new audience, comes opportunities for marketers to engage and reach connected consumers. The question is, how will they be able to scale and what tactics should they keep in mind to make sure the experience is personal, nonintrusive and locally relevant? Join us as we debate how wearables will change lives or if this fad will quickly fade.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23893

Speakers
avatar for Kieran Barr

Kieran Barr

VP of Business DevDistimoKieran Barr is Vice President of Business Development, Americas at Distimo. Prior to joining Distimo, Kieran was Vice President of Sales at Inside Network, Vice President of Business Development and Sales at Constellation Research, Director of Research Sales... Read More →
avatar for David Rosales

David Rosales

Co Founder & CTOMetaWatchco-Founder and CTO of META watch. Created smart watches at Fossil for Palm, Microsoft, adidas, Sony Ericsson, and [redacted agency].
avatar for Krishna Subramanian

Krishna Subramanian

Co-FounderMobclixFormer CMO of Velti, Board Member of the Mobile Marketing Association, Mobclix co-founder, BlueLithium co-founder (acquired by Yahoo for $300 Million), Burrp co-founder, active angel investor through Team in Residence.



Monday March 10, 2014 12:30pm - 1:30pm
Hyatt Regency Austin, Texas Ballroom 5-7 208 Barton Springs Rd

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