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Tuesday, March 11 • 3:30pm - 4:30pm
Wave Harder: Can Gesture Control Work in Retail?

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Wave Harder: What happened when we experimented with Motion Computing in a physical retail environment? Utilizing motion computing presents a lot of possibilities at retail, we wanted to explore what technologies to use, implementation hurdles and most importantly; will it work? As digital and retail continue to merge and as retailers are becoming showrooms of the future, these technologies can help brands differentiate themselves.
Stopping power at shelf, interactivity and delivering information in exciting ways is how the next generation of shoppers will experience retail. We put motion to the test as an example of how technologies can transform the mundane and help products stand out at retail. The talk will include a national retail beer brand and actual in-market tests. It will highlight the logistics and realities of bringing digital technologies into the nation's largest retailers. Finally, it will bring context to the role of these tools in the evolving omni-channel landscape.

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Juuso Myllyrinne

Head of StrategyPilot.is LLCJuuso is head of strategy and business development for Pilot.is, the global innovation and product development group of TBWA\. He and his team have been successful in creating significant IP in the form of several products that have received recognition... Read More →

Tuesday March 11, 2014 3:30pm - 4:30pm
Austin Convention Center, Ballroom A 500 E Cesar Chavez St