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Sunday, March 9 • 11:15am - 11:30am
Is There a Neurological Recipe for Success?

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How do we design experiences that are intrinsically baked with success? Experiences that force users to learn new tricks and as a by-product modify behavior and become addictive. How do we reward attention rather than demand it?
The brain is genetically wired to react to positivity, releasing the neurotransmitter dopamine which in turn teaches the body the difference between what is good & what is bad. But can we actually tap straight into the brains Reward Center and use it to make an experience something users will want to return too again and again using the following areas; Repeated interrupted pleasure points, An experience that never ends, Expanding scenarios linked to sustained progress & Encouraging generosity. I believe the answer is yes and I believe there is a way of packaging and creating experiences to generate success every time.

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avatar for Pete Trainor

Pete Trainor

Assoc Dir UXSapientNitroPete Trainor is an occasional robot, fictional character, music lover, flâneur, raconteur and Associate Director for UX at @SapientNitro in London. On a good day, he makes the web more awesome. On a bad day, he just make it suck less.

Sunday March 9, 2014 11:15am - 11:30am
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

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