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Monday, March 10 • 3:30pm - 4:30pm
Know Your Customers—from Stalker to Soulmate

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Every minute, millions are voluntarily sharing their hopes, wants, needs, dislikes and disappointments too. But who is listening?

Chevrolet is. And we want to take this customer relationship to the next level.

In moving from “stalker” to “soulmate,” we’ll discuss how engaging and optimizing social listening enhances the customer experience, how to continue to evolve your program to continue increasing positivity and why you must integrate from top to bottom to serve your customers at the highest level. Come learn why it is so important to integrate listening to your customers about what, where, how and why they are feeling and how that helps your brand get into the conversation in a relevant, meaningful way.

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avatar for Andrew Dinsdale

Andrew Dinsdale

Dir, Digital & CRMChevroletAt Chevy, Andrew leads a dream team of digital jedis, social mavens and customer engagement gurus working closely with GM and global counterparts. In the 15 months since joining, this team has turned approaches to digital upside-down and inside-out. Chevy... Read More →
avatar for Rebeca Harris

Rebeca Harris

Social Media Center of Expertise LeadGeneral MotorsI’ve been at GM for 23+ years and it has been a terrific ride as I’ve had the opportunity to work in several different areas and experience multiple assignments across the organization.

Monday March 10, 2014 3:30pm - 4:30pm CDT
Hilton Austin Downtown, Salon JK

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