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Monday, March 10 • 11:00am - 12:00pm
Maker Culture & Digital Marketing

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Our culture has transitioned from the top-down consumer culture of the 80s, 90s and early 00s to a one-to-one DIY culture focused on Making. Younger consumers are growing up in an era where they can immediately influence brands through social media and can create physical objects with 3-D printers. From coding digital dreams in HTML5 to crafting their own prime time TV narratives on Twitter, consumers expect the ability to produce personalized experiences and products. So why should they care about your brand when all the awesome they need can be made themselves?
We'll outline the implications for brands trying to engage with these consumers and provide principles and steps for switching from top down communications to collaborating with consumers to make these products and experiences better. And we'll demonstrate the inherent possibilities of this cultural shift with examples ranging from entertainment to finance and apparel.

View official listing on sxsw.com

avatar for Richard Goldsmith

Richard Goldsmith

Dir, Digital & Social MediaMark Anthony BrandsRichard leads digital for Mike's Hard Lemonade - finding new ways to remind people they need more drinking occasions in their lives. With more than 15 years experience in digital he's worked with brands like Microsoft, Capital One, Jim... Read More →
avatar for Mike Senese

Mike Senese

Exec EditorMake MagazineMike Senese is the Executive Editor of Make Magazine, and has a background in publishing, television and media-related commerce. He has worked at Wired as Senior Editor, focusing on developments in 3D printing, microcontrollers, and the maker community, and... Read More →

Monday March 10, 2014 11:00am - 12:00pm CDT
Omni Downtown, Longhorn

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