In an era when living publicly is becoming the default, people are coming up with creative ways to carve out private spaces in their lives. Rather than rejecting today’s ubiquitous social media and sharing tools outright, we’re reaping all the benefits of maintaining a vibrant digital identity while gradually defining and managing a new notion of privacy for the 21st century.
The issue is not whether online privacy is dead but rather how to enable people to control the digital information stream connected to their personal lives as needs and relationships evolve over time.
This presentation, which is based on a new quantitative study JWT conducted in the U.S. and interviews with experts and influencers in technology and academia, will look at the myriad ways people are reclaiming privacy in an era of openness and advise brands on how to ease consumer concerns around online privacy.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP21936
