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Saturday, March 15 • 3:30pm - 4:30pm
Using Music to Sell Other Stuff

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People may not think that brands and music go hand-in-hand like peanut butter and jelly, however, music is used daily as a way to enhance sales for many companies through TV commercials, television shows, feature films, consumer electronics, video games, toys, beauty products, food & beverages, and more. Hear how artists and brands come together to collaborate in business without affecting the integrity of the music.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_MP22962

Speakers
avatar for Gina Collins

Gina Collins

Chief Mktg OfficerBuild-A-BearGina Collins, Entertainment Marketing, North America, The Coca-Cola Company: Gina Collins has worked for The Coca-Cola Company for twelve years. She has held positions covering Europe, Africa, Eurasia, and the Americas allowing her to develop a multi-cultural... Read More →
avatar for Ro Shon Fegan

Ro Shon Fegan

Music Producer/Recording Artist/SongwriterRotate Music GroupJanuary 29, 2014 - The young triple threat CEO RO SHON of Rotate Music Group has gained worldwide attention in over a 137 countries as a young television star for seven years, 22-year old Los Angeles native music producer/artist... Read More →
avatar for Brian Frank

Brian Frank

EVP Mktg & StrategyWarner Bros RecordsBrian Frank started his music career behind a drum kit. Realizing that he was better at talking music than playing it, he soon began promoting shows and managing bands in New York City. His over 15 years of experience also includes stints at major... Read More →
avatar for Ken Hertz

Ken Hertz

Sr PartnerHertz Lichtenstein & Young Media Law


Saturday March 15, 2014 3:30pm - 4:30pm
Austin Convention Center, Room 17A 500 E Cesar Chavez St

Attendees (0)