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Friday, March 7 • 3:30pm - 4:30pm
The Secret Sauce of Real Time Storytelling

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Real-time storytelling allows the audience to actively participate in the making of a story or advertisement. A recent example of ours, “Remote Control Tourist,” exemplifies this concept. For this, we used Twitter and Facebook to bring a global audience of 150 million people together into a live-streaming experience in which they navigated real-life tourists through an entire city. The story’s end: the first of its kind crowdsourced city guide.
It’s this blend between show production, social media and interactivity that provides the model for the evolution of storytelling. This panel will discuss the unique creative, social media and production methods used to create this type of show or advertisement. Tool is uniquely positioned to provide this kind of insight having produced several projects in this category ranging from the interactive reality show “Screw*d” to the social documentary for the launch of Gran Turismo 6 “First Love” to “Remote Control Tourist”.

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avatar for Dustin Callif

Dustin Callif

Managing Partner DigitalDustin is currently the Managing Partner of Digital at bi-coastal production company, Tool of North America. Since joining Tool in 2009, Dustin has been responsible for building the company’s digital division and overseeing the development of interactive... Read More →
avatar for Jason Nickel

Jason Nickel

Interactive Dir/TechnologistToolJason Nickel is at the forefront of creating interactive experiences that seamlessly blend social media with innovative storytelling. As one of the top technologists in the field, he has emerged as a leader in interactive video and Facebook Connect... Read More →

Jason Zada

DirToolJason Zada is an award-winning storyteller and director. Most recently he was responsible for the Emmy Award-winning cinematic personal experience “Take This Lollipop,” which has been seen by over 100 million people around the world. The film gathered 13 million Facebook... Read More →

Friday March 7, 2014 3:30pm - 4:30pm CST
Austin Convention Center, Room 12AB

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