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Friday, March 7 • 3:30pm - 4:30pm
What Social Media Analytics Can't Tell You

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Social media analytics can help you understand the active members of your social media audience, but what about the people who aren't posting? How do you fill in the gaps in your analytics with insights into your customers' purchases, your fans' offline interests, or your users' reasons for liking what they like?
Find a new way of tackling these questions in a session that introduces a new approach to social media insight. From the largest-ever study of Collaborative Economy consumers, to a fresh look at women tech purchasers, you'll see how some of the web's leading thinkers are answering their research questions by combining social media analytics with survey data. Whether you're looking for fresh insights on what makes social media users tick, or trying to expand your own monitoring and analytics program, this session will give you a first look at the latest data and research methods.

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avatar for Colby Flint

Colby Flint

Consumer Insight StrategistDiscovery CommunicationsColby Flint is a consumer insights strategist at Discovery Communications, the world's #1 non-fiction media company, which reaches more than two billion cumulative subscribers in over 220 countries and territories. Colby manages Discovery’s... Read More →
avatar for Beth Kanter

Beth Kanter

Visiting ScholarN/ABeth Kanter is a well-established international leader in nonprofits’ use of social media. Her first book “The Networked Nonprofit,” introduced the sector to a new way of thinking and operating in a connected world. Her second book, “Measuring the Networked... Read More →
avatar for Jeremiah Owyang

Jeremiah Owyang

PresCrowd CompaniesJeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester... Read More →
avatar for Alexandra Samuel

Alexandra Samuel

VP, Social MediaVision CriticalI am the Vice President of Social Media for Vision Critical, a research technology provider that works with more than 600 organizations worldwide, including a third of the top 100 brands. I am the author of Work Smarter, Rule Your Email (http://amzn.to/ruleyouremail... Read More →

Friday March 7, 2014 3:30pm - 4:30pm CST
Sheraton Austin, Capitol EFGH

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