Social media analytics can help you understand the active members of your social media audience, but what about the people who aren't posting? How do you fill in the gaps in your analytics with insights into your customers' purchases, your fans' offline interests, or your users' reasons for liking what they like?
Find a new way of tackling these questions in a session that introduces a new approach to social media insight. From the largest-ever study of Collaborative Economy consumers, to a fresh look at women tech purchasers, you'll see how some of the web's leading thinkers are answering their research questions by combining social media analytics with survey data. Whether you're looking for fresh insights on what makes social media users tick, or trying to expand your own monitoring and analytics program, this session will give you a first look at the latest data and research methods.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP22072