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Friday, March 7 • 12:30pm - 1:30pm
Music for Video Game Marketing

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Some of the most creative and successful video game marketing campaigns have tapped into the power of original music production to raise awareness of the game, to expand its creative universe, and to feed fans' insatiable appetites.
By creating original content for a marketing campaign, video game publishers have complete control over the use of the music. As popularity of the song grows and takes on a life of its own, all attention shifts back to the game itself.
A panel of composers, producers, advertising creatives and video game publishers will discuss what makes a great musical strategy for video game marketing, share stories of creative music production, and give insight into how campaigns have adapted to take advantage of the music's success.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com

avatar for Ravi Krishnaswami

Ravi Krishnaswami

PartnerCOPILOT Strategic Music + SoundRavi Krishnaswami has been creating innovative, youthful and organic music and sound design for television, film and interactive for over a decade. He has worked with the largest clients and ad agencies in the business. Whether it’s a big time... Read More →
avatar for Jason Menkes

Jason Menkes

PartnerCOPILOT Strategic Music + SoundJason Menkes is a respected creative music producer who brings an unusually thoughtful approach dedicated to the strategy, creation and implementation of music for branding and advertising campaigns.
avatar for Steve Perkins

Steve Perkins

Dir of Global MktgBethesda SoftworksSteve Perkins is Director of Global Marketing for Bethesda Softworks. With more than 15 years of marketing experience in the videogame industry, Steve has worked on many top videogame properties, including SimCity, The Sims, James Bond, Battlefield... Read More →

Friday March 7, 2014 12:30pm - 1:30pm CST
Long Center, The Kodosky Donor Lounge

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