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Saturday, March 8 • 12:30pm - 1:30pm
Location Based Marketing: Beyond Advertising

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ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26671
Harness the power of mobile location without causing your customers to scream, "Don't advertaze me bro!" The majority of smartphone owners broadcast their location, giving you 24/7 access to their trail. This new data creates huge opportunities for businesses to redefine how, when and where they communicate with their customers. Hear how leaders are using location data to move beyond the geofence.
What are the barriers to leveraging consumer location data?
What opportunities does location context and profiling offer brands?
What location strategies work better than the rest?
Sponsored by Urban Airship.

View official listing on sxsw.com

avatar for Jason Burby

Jason Burby

Pres, AmericasPOSSIBLEAs President of the Americas, POSSIBLE, Jason is responsible for leading the long-term stability and growth of the region. Jason has 20+ years experience in digital strategy. He is a long-time advocate of using data to inform digital strategies to help clients... Read More →
avatar for James Keller

James Keller

Mobile User ExperienceWalmartLabsJames Keller has a long history of designing efficient and effective digital strategies and products for top brands. James once served at W+K as the lead digital strategist in the Portland office. She later co-founded Small Society - a mobile agency... Read More →
avatar for Asif Khan

Asif Khan

Founder & PresThe LBMAAsif, is a veteran tech start-up, business-development and marketing entrepreneur with more than 15 years experience. He is currently focused on working as a consultant, educator and speaker to the location-based marketing services community.

Ritu Makkar-Varma

Sr Product MgrRed Box

Saturday March 8, 2014 12:30pm - 1:30pm CST
Wanderlust, Wanderlust

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