The next great media tech wave is already here, and it fits like a glove, a watch, eyeglasses, a bracelet, a pendant or maybe a hat or a band-aid. Wearable technology promises a seamless interface of body and machine and an opportunity to serve consumers in unprecedented, an unprecedentedly intimate, ways. But do brands have a place this close to the consumer, and what new and different shape will it take? We ask a team of tech futurists, marketers and agency execs to see what a branded wearable future might be like. Sponsored by Media Post.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP27169