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Friday, March 7 • 2:00pm - 3:00pm
OMMA: Do Brands Fit in with Wearable Computing?

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The next great media tech wave is already here, and it fits like a glove, a watch, eyeglasses, a bracelet, a pendant or maybe a hat or a band-aid. Wearable technology promises a seamless interface of body and machine and an opportunity to serve consumers in unprecedented, an unprecedentedly intimate, ways. But do brands have a place this close to the consumer, and what new and different shape will it take? We ask a team of tech futurists, marketers and agency execs to see what a branded wearable future might be like. Sponsored by Media Post.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27169

Speakers
avatar for Rob Garner

Rob Garner

Chief Strategy OfficerAdvice Interactive Group
avatar for Sloane Kelley

Sloane Kelley

Exec ProducerPGATour DigitalDigital creative/storyteller working in pro sports. Powered by a mix of espresso, off-the-beaten path travel, and my two rescue pups.
SS

Shiv Singh

SVP, Brand & Mktg TransformationVisa
avatar for Bachir Zeroual

Bachir Zeroual

Dir Mktg VenturesThe Coca-Cola Company


Friday March 7, 2014 2:00pm - 3:00pm
AT&T Conference Center, Salon ABCDE 1900 University Ave

Attendees (0)