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Saturday, March 8 • 12:30pm - 1:30pm
Staying Ahead of the Consumption Behavior Curve

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Let’s discuss the constantly evolving consumption behaviors of today’s consumer and how (and how well) brands are keeping up with today’s progressive digital audience. We see trends like real-time content, social commerce and content “miniaturization” becoming areas that marketers and brands will need to be highly versed in, and we have ideas on how to use these trends to keep up to speed with brands’ target consumers. We’ll go into how some brands have (and haven’t) been able to keep up with these trends, what other trends the modern audience is forcing marketer and brands to explore, and what content creators need to start doing today to stay ahead of the consumption behavior curve. Sponsored by McMurry/TMG.

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Saturday March 8, 2014 12:30pm - 1:30pm CST
Hilton Austin Downtown, Salon E

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