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Friday, March 7 • 5:00pm - 6:00pm
Is Privacy a Right or an Illusion?

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As U.S. citizens, we have a right to life, liberty and the pursuit of happiness. But do we have a right to data privacy? Or is privacy just an illusion? Privacy has become a touchy subject (see: NSA); consumers want to feel safe and in control of their information.
One school of thought is that privacy is a balancing act; there could be value to having some of our information accessed, if it means enhancing our experience. Consumers may be more willing to give up some of their privacy for a more personalized experience, to earn additional rewards or to get better recommendations, like targeted ads. The trick is identifying when enough is enough. As the CEO of a payment processing and technology company, Merchant Warehouse’s Henry Helgeson is well-versed on the importance of privacy, and will share key insights to ensure your privacy isn’t being compromised, and how companies can be sure their clients and customers feel secure while receiving a high-quality customer experience.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19068

Speakers
avatar for Greg Cohen

Greg Cohen

Chief Revenue & Strategy OfficerMerchant WarehouseGreg Cohen is the Chief Revenue and Strategy Officer at Merchant Warehouse, a leading provider of payment technologies and merchant services. The company’s solutions enable merchants to more effectively connect and engage with their... Read More →
avatar for Barrie Vanbrackle

Barrie Vanbrackle

PartnerManatt Phelps & Phillips LLPBarrie VanBrackle practices in the payments transaction business, with an emphasis on electronic payments, banking, and payment card network regulatory and data security, as well as federal and state data privacy and security matters. Ms. VanBrackle... Read More →


Friday March 7, 2014 5:00pm - 6:00pm
Sheraton Austin, Capitol View North 701 E 11th St

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