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Sunday, March 9 • 2:00pm - 3:00pm
Nano Size Me: The Currency of Sharing

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ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27075
Almost everything we do online leaves valuable tracks for those who know how to market them. Websites like Facebook and Google give free access because they sell your data to companies that target you with ads. You may learn about a new company or get a good deal, but you don't share in the profits. What if we tracked ourselves and sold our data directly to companies? What if we told companies what we intend to purchase and let them compete for our business? Sweeping economic changes are brewing as companies such as DataCoup put power in the hands of consumers.
Panelists will discuss how much your data is worth, how is it used, and how we might benefit – economically. They will debate the potential and limits of the personal data economy and examine how businesses, governments, and people are reacting to changes that give consumers more power.
Get ready for a no-rules discussion about the potential of the emerging personal data economy.
Sponsored by Hill+Knowlton Strategies

View official listing on sxsw.com

Sunday March 9, 2014 2:00pm - 3:00pm CDT
Wanderlust, Wanderlust

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