Every healthcare organization must evolve its commercial strategy within a transformed health system that rewards prevention and punishes waste, and patient engagement is critical to this shift. Additionally, with more patients covered by insurance under the Affordable Care Act, an already strained healthcare system will become even more stretched and organizations will need to figure out how to activate and empower the most prevalent and available resource for patient care – at home caregivers. For every engaged patient, there are far more who are ambivalent about their care, or lack the necessary information or encouragement to get involved. This panel features speakers representing the payor, big pharma, enterprise IT enabler, and e-patient activist perspectives to discuss relevant digital tools and services that are gaining traction or still to come that could bring to life the vision of the actively engaged health consumer. This track is sponsored by Kaiser Permanente.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP20060
