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Tuesday, March 11 • 12:30pm - 1:30pm
Building a Social Media 'Duck' Dynasty

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A&E’s massive hit Duck Dynasty built a legacy extending beyond on-air broadcast, creating a pop culture phenomenon & Facebook’s #1 most talked about show in 2012. Duck Dynasty’s ever-growing empire continues to dominate the social space spanning multiple platforms, creating unprecedented amounts of engagement & an authentic real-time social TV experience. You’ll get the full rundown from one of the most successful teams in the business. You’ll learn about the social media strategy of Duck Dynasty, including the social media war room & first-ever virtual Twitter game. Season 3 kicked off with over 158 million impressions, a dozen hashtags trended globally and at a high, 9,400 tweets per minute were sent, helping to land Duck Dynasty as cable’s #1 non-fiction show in 2013.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_FP990658

Speakers
DM

David McKillop

EVP & GMA&E Networks
LO

Linda Ong

Pres & Brand StrategistTruthCo
WR

Willie Robertson

CEODuck Commander Buck Commander



Tuesday March 11, 2014 12:30pm - 1:30pm
Austin Convention Center, Room 18ABCD 500 E Cesar Chavez St

Attendees (0)