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Sunday, March 9 • 11:00am - 12:00pm
Smart Landscapes of the Future

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“Innovation as a Dutch experience” Daan Roosegaarde, creative director of the social design lab Studio Roosegaarde. With studio’s in Rotterdam and Shanghai, he develops innovative, interactive landscapes that are accomplished through the objective of pulling technology ‘out of the screen’ and integrating it into the real world.
The key to accomplishing this task, believes Roosegaarde, is his Dutch attitude of artist-entrepreneur, which he considers equal parts “priest and entrepreneur” in order to perfectly merge technology and creativity. Through the creation of social designs that instinctively respond to sound and movement, he is able to pursue the widest possibilities of technological innovation. The New York Times called him 'a hippie with a business plan'.
Roosegaarde is best known for his internationally awarded projects such as ‘Dune’, ‘Intimacy 2.0’, 'Lotus Dome', ‘Sustainable Dance Floor’ and currently the 'Smart Highway' which are interactive and sustainable roads.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26255

Speakers
avatar for Daan Roosegaarde

Daan Roosegaarde

Creative DirStudio RoosegaardeDaan Roosegaarde: “A hippie with a businessplan"



Sunday March 9, 2014 11:00am - 12:00pm
Hyatt Regency Austin, Texas Ballroom 1-4 208 Barton Springs Rd

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