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Sunday, March 9 • 3:30pm - 4:30pm
Fortune 100 Meets Entrepreneur: Relationshipping

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How does a 160-year-old company embrace innovation and drive growth? Aetna Chairman and CEO Mark Bertolini and Pete Hudson, M.D., co-founder/CEO of Aetna subsidiary iTriage, will share how perception can delay progress, but innovation trumps all. From cultivating a shared vision to defining a shared language, these two offer insights for companies at every development stage. The parent-subsidiary relationship is a delicate one. Casual Friday at corporate headquarters in CT. Casual every day for iTriage in CO. But, what mattered most is the common goal of making the healthcare system work better for everyone. Building on this common ground, the relationship Mark and Pete fostered led to – arguably – one of the most successful exits for an HIT company in history, and the fastest-growing consumer health platform in the country. Learn about the hurdles, the hiccups and the heroes who have helped create this successful partnership and what your company can do to reach your vision.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21805

Speakers
avatar for Mark Bertolini

Mark Bertolini

Chairman, CEO and PresidentAetna
avatar for Pete Hudson

Pete Hudson

CEO, Co-FounderiTriage LLCDr. Peter Hudson is a physician and entrepreneur with more than 20 years of experience founding and growing healthcare-related businesses. Hudson leads Aetna's consumer digital strategy, overseeing all Consumer Product & Enterprise Marketing Team (CP&EM... Read More →


Sunday March 9, 2014 3:30pm - 4:30pm
Hilton Austin Downtown, Salon C 500 E 4th St

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