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Tuesday, March 11 • 4:00pm - 5:30pm
Connected Media Experience Meet-Up

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Join representatives from Warner Music, Sony Music, and Microsoft to learn about the new CME media format based on open web standards like HTML, CSS, and JavaScript and common media formats like MP3 and h.264. 
The CME format enables all types of artists to create dynamic, updatable media experiences that could work on a variety of devices. 
Come to this meet-up to see what kind of rich media experiences can be created, how to apply responsive web development techniques to create CME packages, and to learn what opportunities exist in creating apps that leverage this new media format.

View official listing on sxsw.com

avatar for Prabhu Anbananthan

Prabhu Anbananthan

VPSony DADC New Media Solutions
avatar for Michael Scherotter

Michael Scherotter

Media Experience EvangelistMicrosoftMichael Scherotter is a Media Experience Evangelist with Microsoft Corporation based out of San Francisco. As part of Microsoft's evangelism team, Michael focuses on explaining and demonstrating Microsoft's developer platforms like Windows, Windows... Read More →
avatar for Howie Singer

Howie Singer

SVP, Strategic Technology & CTOWarner Music Group

Brad Spahr

VP, Prod DevSony Music Entertainment