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Sunday, March 9 • 12:30pm - 1:30pm
Why Software Companies Should Care About Hardware

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Google, Netflix, Square, Adobe. These are companies known for creating incredible software products and services. And yet, they are boldly pushing into new territory by creating hardware. But why? Google’s investment in Glass has shown that even with a seemingly endless supply of cash, bringing beautiful, successful hardware products to market is tough. So what does it take for a software company to create hardware products that people love?
Moderated by renowned industrial designer Robert Brunner, this panel will explore the challenges and opportunities in creating successful hardware and talk through some success stories from companies including Adobe and Lark.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18825

Speakers
avatar for Robert Brunner

Robert Brunner

Founder & PartnerAmmunition LLCRobert Brunner has built a career on getting things right. His uncompromising view has led him to design products that connect with millions of people around the world. In 2007, Robert founded Ammunition with a mission to not just make wonderful objects... Read More →
avatar for Michael Gough

Michael Gough

VP, Experience DesignAdobeAs Adobe's VP of Experience Design, Michael’s global XD team spans architects, academics, sculptors, DJs, writers, designers and engineers with expertise ranging from interaction and visual design to research, information architecture and programming. A... Read More →
avatar for Matt Rolandson

Matt Rolandson

PartnerAmmunition LLCMatt Rolandson's work is guided by a passion for understanding context and making a case for what's worth designing in the first place. At Ammunition, Matt oversees Experience Design and Design Strategy, working hands-on with clients to help them chart new business... Read More →


Sunday March 9, 2014 12:30pm - 1:30pm
Four Seasons, San Jacinto Ballroom 98 San Jacinto Blvd

Attendees (0)