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Saturday, March 8 • 3:30pm - 6:00pm
Begin at the End: Content Planning for Insights

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ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP23340
Do you want to deliver better quality engagement, social insights and ROI/value from your social marketing program?
This workshop teaches how to develop "purposeful engagement" - story-based marketing that mashes up content marketing & data analytics to design social content for the results you have in mind.
You will leave the workshop with a series of worksheets that form a blueprint to help evolve your current social marketing program. These are tactics and tips you can start using immediately - no radical change or managerial approvals required.
The workshop is broken into 3 sessions:
- Storytelling as Social Marketing
- Data Analysis and Deriving Social Insights
- Content Planning for Insights
The final session is highly interactive, with the first two sessions more instructional. (questions and constructive input are highly encouraged) The three key takeaways we would like you to leave with are:
1. Stories make for the best, most effective social engagement, not messages.
2. The real value of social comes from analyzing conversations, not measuring engagement volume.
3. There is a method for developing purposeful engagement.
The world of social marketing is becoming more of a 'pay to play' environment, and we see a lot of engaging content out there that, well, honestly sorta sucks.
It's the kind of engagement that doesn't bring value to anyone, really.
This workshop teaches you how to be more efficient with your content in order to get closer to your business goals faster.
- Attendees should be mid-to-senior level practitioners, or advanced beginners at the least. This is NOT an introductory class.
- Audience participation is encouraged. The last third of the workshop is devoted to helping solve issues and challenges that attendees are currently experiencing with their social program..
What to Bring:
- Please bring a pen or pencil - we will be going 'old school' and handing out worksheets. Yes, we will have these available electronically for takeaway. We just think there is value in writing things down too.
- Bring your problems! We will do some group workshop activities, and it's better to solve real problems than hypothetical ones.
Our hope is that everyone finds the workshop immediately useful in your practice when you return from SXSW.

View official listing on sxsw.com

avatar for Dorice Piraino

Dorice Piraino

Business AnalystLiveWorldAs the business analyst for Live World since August 2012, Dorice has worked with one of the largest retailers on Facebook offering insights and strategy to help maximize the effectiveness of the brand’s social interactions. With over a decade of experience... Read More →
avatar for Mark Williams

Mark Williams

Dir, Social Strategy & Content ProgrammingLiveWorldMark is the Director of Social Strategy and Content Programming at LiveWorld. He's been developing online communities and social media campaigns and strategies for Fortune 500 brands since 1999.

Saturday March 8, 2014 3:30pm - 6:00pm CST
AT&T Conference Center, Classroom 203

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