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Monday, March 10 • 11:15am - 11:30am
How New Technologies Have Transformed Orchestras

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New technologies are transforming the orchestral industry, empowering entrepreneurial musicians and giving strong advantages to minimally staffed upstarts. Learn how it is increasingly possible for a single person, with limited financial resources, to achieve what used to require a staff of professionals in sales, marketing, programming and artistic administration.

Robust ticketing solutions, marketing/social media managers, dynamic web-design, mobile computing, powerful databasing, analytics and their strategic integration through cloud computing and API, have made it possible for new orchestras like the Dallas Chamber Symphony to thrive, while avoiding many of the challenges that face its larger orchestral counterparts.

Richard McKay, founder and artistic director of the Dallas Chamber Symphony, discusses how these technologies were leveraged to create and advance a compelling artistic product throughout the DCS's critically acclaimed inaugural season.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25546

Speakers
avatar for Richard McKay

Richard McKay

Artistic Dir & ConductorDallas Chamber SymphonyNow serving as the Artistic Director of the Dallas Chamber Symphony, Richard McKay is an active conductor of the symphonic and operatic repertory across the United States, Europe and South America. Recent conducting engagements have included... Read More →


Monday March 10, 2014 11:15am - 11:30am
Austin Convention Center, Ballroom E 500 E Cesar Chavez St