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Sunday, March 9 • 5:00pm - 6:00pm
Non-Profit Journalism: Monetize Mission, Not Memes

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BuzzFeed's rapid rise to ubiquity -- including 60 million monthly unique visitors -- was built on memes and user-generated content with original reporting content built-in.
How can nonprofit news outlets sustain or scale their operations without veering from their mission and the niche audiences they are intended to serve?
Drawing insights from local nonprofit news operations, global trends in online journalism, and innovative models that incorporate events, partnerships, and corporate sponsorships, this panel of strategists and business managers will lay out best practices and future directions for the growth of nonprofit news.
This panel features digital journalism thought leaders from Austin to Boston, alongside on-the-ground business managers and audience growth professionals in local and niche nonprofit news.

View official listing on sxsw.com

avatar for Jake Batsell

Jake Batsell

Texas Tribune FellowThe Texas TribuneJake Batsell is spending the 2013-14 academic year at The Texas Tribune in Austin as part of a Knight Foundation fellowship to research best practices in the business of digital news. Batsell is an assistant professor at Southern Methodist University’s... Read More →
avatar for Joshua Benton

Joshua Benton

DirNieman Journalism Lab Harvard UniversityJoshua Benton is director of the Nieman Journalism Lab at Harvard University, which tries to figure out the future of journalism. Before that he was an investigative reporter, columnist, and rock critic at newspapers, most recently The Dallas... Read More →
avatar for Adam Soclof

Adam Soclof

Assoc Dir of Outreach & PartnershipsJTAAdam Soclof is Associate Director of Outreach and Partnerships for JTA, the Jewish Telegraphic Agency. He coordinates presentations, advertising and marketing for the news agency.

Sunday March 9, 2014 5:00pm - 6:00pm
Austin Convention Center, Room 9ABC 500 E Cesar Chavez St

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