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Saturday, March 8 • 12:30pm - 1:30pm
Is Responsive Web Design The Wrong Paradigm?

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Is responsive web design the wrong paradigm? Do you architect & design for devices, browsers or end users?
Let’s challenge how we think about responsive design. This session fosters the exploration of the current rationale and standards that web designers and developers adhere to when building for the various device displays, resolutions, and connection speeds of their audiences.
This isn’t necessarily a conversation about trade tools, polyfills, or even the “mobile first” approach – though it could easily turn into that.
Primarily, we want to challenge ourselves on why and when we turn to responsive design. Is it just because we can? Just learned how to? Promised someone that we would? Or because we thoroughly explored our options and audience metrics.

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avatar for Graham Lambertson

Graham Lambertson

Sr Front-End DeveloperProof AdvertisingGraham began as an instructional developer in Houston, developing CBT, WBT and multimedia presentations for global oil & gas companies as well as in the Healthcare intustry. He has worked as a freelance developer for various agencies in Austin... Read More →

Saturday March 8, 2014 12:30pm - 1:30pm
Proof Annex, Proof Annex 711 E 6th St

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