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Friday, March 7 • 5:00pm - 6:00pm
Latinos Use Technology For Culture Sustainability

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AT&T and the research firm, EthniFacts, share recent quantitative findings about the use of technology to sustain and promote culture. As U.S. Latinos grow in size, economics and societal clout, their proclivity to immerse in American or Latino cultural behaviors relating to language, media and social relationships will have an enormous impact on marketers and society in general. Technology is facilitating culture maintenance and exchange in ways that were unheard of for prior generations and resulting in significant changes in the U.S. marketplace today and for the foreseeable future.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21737

Speakers
avatar for Cristina Garcia Gamboa

Cristina Garcia Gamboa

Director of Hispanic Marketing & AdvertisingAT&TCristina Garcia Gamboa – Director of Hispanic Marketing & Advertising, AT&T A graduate of AT&T’s flagship Leadership Development Program, Cristina has worked in several areas of the business including Customer Care, National Consumer... Read More →
AP

Adrienne Pulido

PartnerEthniFactsAdrienne Pulido is Vice President of Research and Strategy at EthniFacts, a new mainstream research firm. Adrienne owned a research and strategic planning consultancy where she worked on Latino trends and brand assignments. Her client list included AT&T, McDonalds... Read More →


Friday March 7, 2014 5:00pm - 6:00pm
Holiday Inn Town Lake, Lantana Ballroom 20 N IH 35

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