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Saturday, March 8 • 11:00am - 12:00pm
Wrapping the World with Light

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Digital design is becoming more fluid and less tethered to the desktop or smart phone. Visual communicators and artists are seeking bigger and bolder ways to crossbreed the real world and the boundless universe of the imagination.
Projection mapping is a powerful tool for blending the digital realm and real environments and places we physically inhabit around us. Using specialized mapping software, designers and artists around the world are finding clever and startling ways to map projected images on to three dimensional architectural and sculptured spaces and objects; bringing to life a shared space where the real and unreal are merged.
This panel will give attendees a basic understanding of the technology behind projection mapping, view some of the dynamic work being produced by fine artists, VJs and graphic designers, and look at how to conceive of the content and storytelling that can best be expressed through this fantastic medium.

View official listing on sxsw.com

avatar for Sougwen Chung

Sougwen Chung

ArtistSougwen.comCanadian-born, Chinese-raised, New York based. Sougwen Chung (鍾愫君) is an interdisciplinary artist whose work explores transitional edges. Her artistic practice spans installation, sculpture, still image, drawing, and performance, informing her multi-faceted... Read More →
avatar for Chad Hutson

Chad Hutson

Exec ProducerLeviathanChad Hutson is the co-founder and Executive Producer of Leviathan, a creative studio that crafts animated content and immersive installations for brands, agencies and entertainers worldwide. Before launching the company in 2010, Chad co-founded animation and... Read More →
avatar for Tony Romain

Tony Romain

Creative DirTranceTony Romain is the principal and creative director of Trance, a motion graphic design studio. A graduate of the Boston University film school, for over a decade he has worked on a wide variety of broadcast design projects covering the landscape of broadcast television... Read More →

Jarrett Smith


Saturday March 8, 2014 11:00am - 12:00pm CST
Omni Downtown, Longhorn

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