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Saturday, March 8 • 3:30pm - 4:30pm
Notre Dame & Spotify: Our Playlist, Our Story

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How did Notre Dame Athletics use Spotify playlists to sell tickets to their games, increase viewership on UND.com, and show Notre Dame fans and recruits the personalities behind their favorite teams and coaches? In this panel, Fighting Irish Digital Media (FIDM) and Spotify will tell you how our music partnership augmented our social media content strategy, further telling our story and increasing viewership of our teams.
In a world where every college athletics department is on Facebook, Twitter, YouTube, Instagram, and Pinterest, why focus additional efforts on Spotify, a music platform?
In this presentation we will outline the strategy and execution of our Spotify account, how we have used it to support the promotion of our teams and their events, and discuss how a partnership with a collegiate athletic brand widens the footprint of up and coming social platforms. This session is part of the brand new SXsports programming at SXSW 2014.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP17711

Speakers
avatar for Jordan Gremli

Jordan Gremli

Operations Mgr for Spotify's Artist/VIP Svcs teamSpotifyJordan Gremli is the Operations Manager for Spotify's Artist/VIP Services team, the advocates for the creative community within Spotify. In that role, Jordan educates artists & brands about what Spotify is, and works with them... Read More →
avatar for Christianne Harder

Christianne Harder

Social Media Community MgrUniversity of Notre Dame AthleticsChristianne Harder is the social media manager for Notre Dame Athletics, managing the social properties for the Fighting Irish and Notre Dame Football, as well as assisting in the strategies for Notre Dame's 25 Olympic s... Read More →



Saturday March 8, 2014 3:30pm - 4:30pm
Driskill Hotel, Maximilian 604 Brazos St

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