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Friday, March 7 • 3:30pm - 4:30pm
What Would Cesar Chavez Tweet? Latinos & New Media

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We have witnessed social media’s power to topple governments and change public policy. This shift in political power is enabling the general public to engage in the democratic process like never before.
One wonders how civil rights leaders and trailblazers that changed our nation in the last century would have used social media tools. Would they have had a more immediate impact, and could they have mobilized even greater droves of people? What would Cesar Chavez tweet?
As the Latino community grows both in size and its use of mobile technology, the potential for social media to empower this formerly disenfranchised group is greater than ever. This panel provides first-hand accounts of Latino-led campaigns that successfully supported for the confirmations of Supreme Court Justice Sonia Sotomayor, Secretary of Labor Thomas Perez, and support for immigration reform. We will present an insider look on how these campaigns were run, and the contributions of social media to these campaigns.
Take the Latinos and New Media Survey (results released at the panel) http://bit.ly/1iPzC7g
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24437

Speakers
avatar for Aasil Ahmad

Aasil Ahmad

Co-Founder, COODiscourse Analytics IncAasil Ahmad is a co-founder at Discourse Analytics and co-founder and Editor-in-Chief of Votifi. For over a decade he’s been focused on figuring out ways to empower and amplify individual voices with technology in ways that make the world a... Read More →
avatar for Paul Chavez

Paul Chavez

Pres, ChairmanCesar Chavez FoundationPaul F. Chavez, president & chairman, Cesar Chavez Foundation
avatar for Melody Gonzales

Melody Gonzales

Appointment Program DirNHLAMelody Gonzales is the Presidential Appointments Program Director for the National Hispanic Leadership Agenda, a coalition of 37 pre-eminent national Latino civil rights, non-profit and advocacy organizations. In this role, she manages NHLA's LatinasRepresent... Read More →
avatar for Estuardo Rodriguez

Estuardo Rodriguez

PrincipalThe Raben GroupESTUARDO V. RODRIGUEZ, JR. is a Principal and Counsel on Media and Communications at The Raben Group, where he brings years of experience with media and message development in addition to extensive experience with government affairs and specialized marketing... Read More →



Friday March 7, 2014 3:30pm - 4:30pm
Holiday Inn Town Lake, Sunflower Room 20 N IH 35

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