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Monday, March 10 • 12:30pm - 1:30pm
Entertainment Marketing in the Age of the SuperFan

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Do you know who your SuperFans are? Passionate fanbases have been influential for decades, but the expansion of digital and social media has changed how you connect with those fanbases, and how they connect with each other. How do you talk to an audience while they are talking to one another? This panel explores how and why fandoms develop and how to connect with those SuperFans in genuine and effective ways that maximize their fan experience and your brand presence.

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Michael Tritter

SVP, Interactive MktgWarner Bros StudiosAs Senior Vice President of Interactive Marketing, Michael Tritter helps manage all aspects of Warner Bros. Pictures domestic interactive marketing campaigns, including online media, publicity, creative, social media, promotional applications... Read More →
avatar for Rae Votta

Rae Votta

ConsultantRae Votta is obsessed with obsession. She has her Masters in the linguistics of fan communities from the University of Georgia and has applied that degree to her work in the digital and entertainment industries. She has managed some combination of social media, blogging... Read More →

Monday March 10, 2014 12:30pm - 1:30pm
Sheraton Austin, Capitol EFGH 701 E 11th St

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