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Monday, March 10 • 11:00am - 12:00pm
How to Sell Your Side Project: 90 Days of Making

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Why would an esteemed, multinational ad agency let two young creatives go rogue and "make stuff" for a summer?
Beats us. I guess our pitch was convincing.
See, last year was Y&R's 90th anniversary, and because of this milestone we were given strict orders to "Resist the Usual" (that's been Y&R's creative mantra ever since Ray Rubicam walked the halls). We obeyed these orders and devised an un-billable 90-day experiment in endurance creativity.
Two guys, one rule. A new creative idea every day, for 90 days. It sounds like the premise of Brokeback Mountain, but there really was a point to the whole charade. We wanted to see how quickly we could turn our ideas into physical, tangible, maybe even marketable products. Paintings, video installations, business ideas, shelving units... something more than just words in a notebook, which is how our ideas usually end up.
Not knowing any better, we pitched the idea to Y&R CEO David Sable. He said yes, and we got started.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21203

Speakers
avatar for Matt Colangelo

Matt Colangelo

Sr StrategistYoung & RubicamI was born and raised in suburban Massachusetts, which accounts for the subtle hints of Mark Wahlberg you might hear in my voice. (Say hello to your mother for me.) After getting a truly invaluable but sadly unprofitable graduate degree in English Literature... Read More →
avatar for Dave Pittman

Dave Pittman

FounderNativeI'm from Tupelo, Mississippi (along with Elvis and Diplo), but I ended up in Nashville by way of New England and Northern California. As a result, I use "y'all," "wicked," and "hella" in everyday conversation.



Monday March 10, 2014 11:00am - 12:00pm
Omni Downtown, Austin 700 San Jacinto

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