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Saturday, March 8 • 5:00pm - 6:00pm
Mobile Means Business: Learn How to Get Ahead

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ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26672
Mobile isn’t a new thing; it’s everything. Companies getting mobile right are seeing enormous revenue and market share gains, while companies getting it wrong are struggling to compete. The companies getting it right think mobile-first, at mobile-scale throughout the whole organization. They understand that success today won't come by simply extending what's working in other channels to mobile screens--it requires a complete and total mobile integration into their business strategy.
What are the best practices for developing a mobile strategy?
How does an organization embrace and spread mobile-first thinking?
How does a company go from executing mobile efforts to building a mobile business?
Sponsored by Urban Airship.

View official listing on sxsw.com

avatar for Brent Hieggelke

Brent Hieggelke

CMOUrban AirshipBrent Hieggelke is the CMO of Urban Airship, which helps the world's top brands grow mobile engagement through push notifications, and in-app purchases and subscriptions. Previously, he spent a decade helping brands optimize digital marketing initiatives in executive... Read More →
avatar for Kevin Hurst

Kevin Hurst

VP Mobile ProductseBay
avatar for Ted Schadler

Ted Schadler

VP/Principal AnalystForrester Research
avatar for Arlie Sisson

Arlie Sisson

Mobile StrategyStarwood Hotels & Resorts

Saturday March 8, 2014 5:00pm - 6:00pm CST
Wanderlust, Wanderlust