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Friday, March 7 • 1:00pm - 1:20pm
Visual Magic in Computers, History & Future

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Synopsis: This presentation was designed for anyone who ever looked at a fantastic adventure or science fiction movie, or an amazingly complex and rich computer game, or a TV commercial where cars or gas pumps or biscuits behaved liked people and wondered, “How do they do that”?
The cold war may have been the catalyst but it’s impossible to trace a single line of development to the beautiful and realistic images being created with computers. There is the computer itself, the basic math, the display and its controller, and the software algorithms used to generate curves and textures, and the applications that tie it all together.
Computer graphics are used in so many places: automotive design, movies, architecture, games, molecular design, and simulation/visualization of imaginary worlds and atomic bombs and the course of development is far from run.
3D in computers began as a way to represent automotive designs and illustrate the

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http://schedule.sxsw.com/2014/events/event_IAP25602

Speakers
avatar for Jon Peddie

Jon Peddie

Pres | Jon Peddie Research | Dr. Jon Peddie is one of the pioneers of the graphics industry. Peddie lectures at numerous conferences on topics pertaining to graphics technology and the emerging trends in digital media technology. Recently named one of the most influential analysts, regularly advises investors in the GLG network, he is frequently quoted in trade and business publications, was the former president of Siggraph Pioneers, and e is... Read More →



Friday March 7, 2014 1:00pm - 1:20pm
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

Attendees (4)