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Friday, March 7 • 5:15pm - 5:30pm
Memes w/ Meaning: Why We Love Crazy Gifs & Videos

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Last year, we spent the equivalent of 1 million years watching cat videos online, uploaded million different versions of Harlem Shake and took more pictures of what we ate for dinner last night than who we ate dinner with. Are we dumber than ever or is there something else going on? We say yes! This phenomenon isn’t a sign of an intellectual void in our culture. As our anthropological study of the visual web -- pictures, gifs, videos -- shows us, it’s evidence of something very deep, powerful, and dare we say, uplifting. By understanding and harnessing all this meaning we imbue in the visual web, we can create the kind of captivating content people crave, share and consume.
Video YT Rewind 2012: http://www.youtube.com/watch?v=iCkYw3cRwLo

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avatar for Abigail Posner

Abigail Posner

Head of Strategic PlanningGoogleAbigail heads up the Strategic Planning team for agency development. She works closely with the advertising and marketing communities to help amplify their strategic and creative efforts in the digital space. While at Google, she has also launched a... Read More →

Friday March 7, 2014 5:15pm - 5:30pm CST
Austin Convention Center, Ballroom F

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