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Tuesday, March 11 • 3:30pm - 4:30pm
Privacy Swap: Better Brand Experiences at a Price

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Context is the key to finally delivering truly one-to-one digital experiences to consumers, but those personalized experiences that we all want (and deserve) come at a price…a bigger slice of our privacy. Is it worth it? Is the freaky factor too great? In our session we will review current groundbreaking uses of real-time and historical context and explore the responsibility and true potential of harnessing this data for the good of the consumer. Sponsored by Resource.

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avatar for Christopher Barcelona

Christopher Barcelona

Exec DirResourceChristopher is a part of Resource’s Retail portfolio and a former Director in the Resource Lab. His experience and passion for the next big thing come into play on every creative challenge and innovation initiative the Retail team takes on. He’s strategic in problem... Read More →
avatar for Dan Shust

Dan Shust

VP of InnovationResourceAs the VP of Innovation at Resource and leader of the company's ResourceLAB, Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His unique blend of creative, business and technical experience makes him... Read More →

Tuesday March 11, 2014 3:30pm - 4:30pm
Sheraton Austin, Creekside 701 E 11th St

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