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Tuesday, March 11 • 9:30am - 10:30am
#NewRules for Reaching Millennials Through Music

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There has a been a lot of talk about engaging Millennials, with a lack of focus on "how to do it." REVOLT has embarked on a massive ethnographic project, traveling across the country interviewing young people, talking to agency execs and music artists, and is on a mission to identify the #NewRules of media engagement. Using music as a connection & passion point, find out what's working, and what's not, when it comes to best practices in marketing to millennials.

View official listing on sxsw.com


Javier Farfan

Sr Dir, Culture & MusicPepsiCo

Jake Katz

VP, Audience Insights & StrategyRevolt TV

Tuesday March 11, 2014 9:30am - 10:30am CDT
Austin Convention Center, Room 18ABC

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