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Monday, March 10 • 3:30pm - 4:30pm
A Discussion on Viral Content with RSA Films

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A discussion with RSA Films about viral films and generating brand-related experiments, looking at the hugely successful and award winning online virals they have produced in recent years. From the Parallel Lines film series for Philips, to the ground breaking films that formed a centre point for the marketing campaign of Ridley Scott’s ‘Prometheus’, that Forbes magazine called ‘a major viral victory’.
RSA Films Executive Producer, Caspar Delaney and RSA Director, Johnny Hardstaff will discuss the decision to eschew the conventions of the 30-second commercial spot and instead create content that engages on a strictly entertaining level, ultimately asking whether this is a viable alternative to traditional advertising.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_FP22428

Speakers
avatar for Jack Arbuthnott

Jack Arbuthnott

Head of Dev, FilmScott FreeSince joining Scott Free London Jack has spearheaded the company's work on innovative crowd sourced documentaries initially Kevin Macdonald's LIFE IN A DAY and most recently producing CHRISTMAS IN A DAY. He also served as an executive producer on SPRINGSTEEN... Read More →
avatar for Caspar Delaney

Caspar Delaney

Exec ProducerRSA FilmsCaspar Delaney’s career in advertising and film production began more than twenty-five years ago. In that time, he has produced work for major global brands including, Coca Cola, Nike, Adidas, McDonalds, Philips, Sony, Guinness and Mercedes – and with some... Read More →
avatar for Johnny Hardstaff

Johnny Hardstaff

DirRSA FilmsJohnny Hardstaff is a director, designer and modern storyteller. Represented by 'Ridley Scott Associates' (branded content / commercials - London), 'Independent Talent' (feature films and television - London) and 'United Talent Agency' (feature films and television - Los... Read More →



Monday March 10, 2014 3:30pm - 4:30pm
Austin Convention Center, Austin Suite 500 E Cesar Chavez St