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Sunday, March 9 • 12:30pm - 1:30pm
I Ran an Extremely Successful Crowdfunding Scam

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On August 20th, 2012 a product called “Instacube” was nothing more than a rendering. By the evening of August 21st, Instacube had raised over $100,000 in it's first day on Kickstarter and earned over 3,000 media hits.
Savannah Peterson, the head of Marketing for a Silicon Valley product design firm engineered the campaign. That evening, Instacube had graced the front pages of Mashable, TechCrunch, Engadget, CNET, and virtually every influential tech publication. After one week Instacube had exceeded their goal of $250,000. After one month they had raised over $620,000. Savannah and her team were excited about the future of their product.
A year later, zero units have shipped. Not one backer (including Savannah) has received their Instacube. Savannah severed ties with the company and now lives in New York where she pretends that Instacube never happened... until her phone rings with another angry call from a backer looking for an Instacube.
Savannah is ready to tell her story.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22443

Speakers
avatar for Savannah Peterson

Savannah Peterson

Shop Owner Coach & Social Media MgrShapeways, IncSavannah Peterson is the Shop Owner Coach and Social Media Manger at Shapeways, the leading consumer brand in 3D Printing. She mentors the designers and Shop Owners of the Shapeways community in best practices for marketing, curating... Read More →


Sunday March 9, 2014 12:30pm - 1:30pm
Hilton Austin Downtown, Salon G 500 E 4th St

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